Privacy Policy
Updated: October 30, 2025
PageLyft ("we," "our," or "us") is a digital web design and development agency. This Privacy Policy explains what we collect when you visit our website, how we use it (including analytics, attribution, and advertising measurement), and your choices.
Information We Collect
- Contact details: name, email, phone, and business information you submit via forms or email.
- Project details: scope, requirements, timelines, and related context you share when requesting a quote or services.
- Attribution data: UTM parameters and referrers. We may store UTM parameters in a short-lived cookie or local storage to attribute visits and conversions.
- Usage data: pages viewed, interactions, and events (e.g., button clicks, form engagement) collected through Google Analytics 4 (GA4) and Umami Analytics.
- Technical data: IP address, browser, device, and approximate geolocation derived from IP. GA4 may be configured with IP masking.
- Advertising data: Google Ads conversion and remarketing signals tied to your browser or device.
How We Use Information
- Respond to inquiries, provide quotes, and deliver services.
- Improve our site, content, and user experience.
- Measure campaign performance and attribute leads to traffic sources.
- Send service or marketing communications with your consent.
- Detect, prevent, and address security or technical issues.
Analytics and Advertising
Google Analytics 4 (GA4)
We use GA4 to understand site usage and performance. GA4 collects event-based data (e.g., page views, clicks). We may enable IP masking and other privacy controls. We do not upload Personally Identifiable Information (PII) to GA4.
Umami Analytics
We use Umami to measure anonymized usage. Depending on configuration, Umami can function without cookies and does not collect PII.
Google Ads
We use Google Ads for conversion tracking and remarketing. Google may use cookies or similar technologies to serve and measure ads. You can manage preferences in your Google Ads Settings.
UTM Parameters and Event Tracking
We capture UTM parameters and events to attribute conversions and improve marketing effectiveness. UTM values may be stored for up to 90 days for attribution, after which they expire.
Data Retention
- Contact form submissions: retained up to 24 months unless you ask us to delete sooner.
- Analytics data: retained according to GA4/Umami settings (e.g., 14–26 months) in aggregate form.
- Attribution cookies (UTM): up to 90 days.
Your Rights and Choices
- Access, update, or delete your personal information.
- Opt out of marketing emails using the unsubscribe link.
- Control cookies in your browser and adjust Google Ads settings for ad personalization.
If you are in a region that grants additional rights (e.g., GDPR/EEA or California law), you may have rights to access, correct, delete, or restrict processing, and to portability and opt-out. We honor applicable legal rights and do not sell personal information.
Security
We implement reasonable technical and organizational measures to protect personal information. No method of transmission or storage is 100% secure.
International Transfers
We and our providers may process information in the United States and other countries. Where required, we rely on appropriate safeguards.
Children’s Privacy
Our site and services are not directed to children under 16, and we do not knowingly collect their personal information.
Third-Party Links
Our website may link to other sites. Their privacy practices are governed by their own policies.
Changes to This Policy
We may update this Policy from time to time. Material changes will be posted on this page with an updated date.
Contact Us
Questions or requests? Contact us at hello@pagelyft.studio.